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Designed for the modern, confident woman, Alima Pure cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.
Alima Pure seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors.
Your makeup should be able to do many things at once, just like you.
You should be able to depend on your makeup to look and feel awesome. All. Day. Long. Your makeup should enhance your best features without hiding who you are. You should be able to find an amazing foundation match and colors that inspire your self-expression.
Minimal ingredients for maximum impact. All Alima Pure products are formulated with this in mind. They use only the highest quality, purest ingredients, never synthetic dyes. Without compromise their products are never tested on animals.