“Cosmetics for children are safer” is one of the most common myths we tend to believe. Attractive packaging and smart use of key words such as „natural”, „bio/organic”, „hypoallergenic” or „for sensitive skin” are reasons most of us buy products. The reality however lies below the superficial glossy image. Even over-the counter products sold in pharmacies are not necessarily the safe choice you expect them to be. We want the purest, non-irritant, as natural as possible, fragrance-free choices. And companies seem to give exactly what we want… or do they really?